Liv, STR Sisterhood character at her desk with revenue metrics, calendar, and laptop

A live 2-day revenue management challenge

Your nightly rate is the last decision, not the first one.

Your Pricing Is Talking: A Revenue Management Challenge

Two afternoons to learn the decisions that come before it, working inside your own property with revenue managers who do this every day.

October 14–15

2:00–4:00 pm ET

Live on Zoom

$197 · Three tracks

SAVE MY SEAT — $197

Can't make it live? No worries! You'll get the replay.

You open your calendar on a Tuesday morning.

There's a gap.

Three weeks out. Four nights open.

Last year, you'd swear those dates were booked by now.

So you do what everybody does.

You drop the rate.

Maybe $15. Maybe $30. You tell yourself you'll put it back if things pick up.

Then you check again Thursday.

Still open.

So you drop it again.

Is this actually a problem — or is this just what October looks like in my market?

You don't know.

And not knowing is the part that keeps you checking.

Stressed host analyzing calendar with price drops

SAME CALENDAR. TWO VERY DIFFERENT APPROACHES.

One reacts. One reads the data first.

REACTIVE

Open dates

Lower rate

Still open

Lower again

STRATEGIC

Read the data

Diagnose

Choose the lever

Act intentionally

Here's the scoop.

Most of us learned revenue management backwards.

We learned to react to the calendar.

Open dates feel like an emergency, so we lower the price. Bookings come in, so we raise it. Something feels off, so we change a setting somebody mentioned on a podcast.

That's not a strategy. That's a reflex.

And reflexes are expensive. Because when you lower a rate that didn't need to be lowered, you don't get a warning. You just quietly earn less than you could have, and the booking that would have come anyway comes at a discount you gave away for free.

When you don't adjust a rate that did need adjusting, that's expensive too. It just costs you in a way that's even harder to see.

You're being asked to interpret data nobody ever taught you how to read - and then make a financial decision based on your interpretation. Every single week.

Of course it feels like guessing.

You're guessing.

So what are the decisions that come before the rate?

There's a whole chain of them — and most owners never realize they're making them.

Comp Set

Are you comparing your property to the right competition?

Booking Window

When do guests in your market actually book?

Minimum Stays

Are your restrictions helping bookings — or quietly blocking them?

Base Price

What should your pricing actually be anchored to?

Market Data

What is the market around you telling you right now?

Pacing + Seasonality

Are you behind, ahead, or exactly where you should be?

Every one of those is knowable.

Not guessable. Knowable.

The numbers are already sitting there. Nobody's shown you how to line them up so they tell you a story.

That's the entire point of these two days.

SAVE MY SEAT — $197

This isn't a webinar. It's a working session.

The Revenue Management Challenge is two live afternoons where you learn from revenue managers who do this every day. Then that evening, you put it to work inside your own pricing tool.

So by Thursday night, you haven't just heard how revenue managers think. You've made real decisions in your own pricing tool, with a reason behind each one.

Your property open. Your pricing tool open. Hands on the keyboard.

You'll choose one of three tracks based on where you are now, with a revenue management expert guiding the work.

Two hours a day. Two days. That's it.

Pick your track

Same challenge. Same experts. Three starting points — because “I've never opened my settings” and “I adjust my pricing weekly and still can't tell if I'm on track” are not the same problem, and they shouldn't get the same training.

TRACK 1

Build your foundation

Understand your market. Understand your settings. Build your revenue management foundation.

This is your track if: you know revenue management matters, but you don't feel confident managing it yourself. Maybe you connected your pricing tool and haven't touched much since setup. Maybe you changed a setting because someone told you to, but you couldn't explain why.

What you'll build in the room:

Your Market Dashboard, so you finally have a place to look instead of a feeling to consult
Your initial comp set, so you stop comparing yourself to properties that were never your competition
Your Booking Window Snapshot, so you know whether open dates should concern you — before you panic-drop your rate
Your minimum stay strategy, so your restrictions help you get booked instead of quietly blocking you
Your foundational pricing review, so your core settings match your property instead of somebody's default

You'll walk away with a completed Revenue Management Foundation for your property — and the ability to explain every setting in it.

TRACK 2

Find, understand, act

Interpret your data. Identify opportunities. Make intentional changes.

This is your track if: you know the fundamentals. You can navigate your tools. You understand what a comp set and a booking window are. But you look at your numbers and still think, okay: what does this actually mean, and what should I do about it?

What you'll build in the room:

Your refined comp set, so the properties you're competing against are ones you'd actually defend
Your Booking Behavior Analysis, so you know what normal looks like for your property instead of borrowing someone else's
Your Property vs. Market Snapshot, which answers the question underneath every slow week: Is this happening to everyone, or is this happening to me?
Your Revenue Opportunity Audit, so you know where the money actually is
Your intentional adjustment — one real change, made on purpose, with a reason you can say out loud

You'll walk away with a completed Revenue Opportunity Audit and at least one data-backed decision implemented or scheduled.

TRACK 3

Optimize & scale

Measure your performance. Diagnose the gap. Build a repeatable process.

This is your track if: you're already actively managing revenue. You're comfortable in your tools, you're making adjustments, and now you want a real process for answering: am I on track, and if not, why not?

What you'll build in the room:

Your Revenue Performance scorecard — the small number of metrics that actually tell you something, instead of all of them
Your Revenue Health Check, run against your real property
Your Performance Diagnosis, so when there's a gap you find the cause instead of assuming your price is wrong
Your optimization decision — which lever, if any, deserves pulling
Your 30-Day Revenue Action Plan: what you're changing, why, what you expect, what you'll watch, and when you'll reevaluate

You'll walk away with a documented diagnosis of your biggest current opportunity and a 30-day plan with real measurements attached.

SAVE MY SEAT — $197